McCormick Paints Launches TOTAL Advantage – Professional Quality Zero VOC Interior Coating

March 25, 2015 – Rockville, MD –  McCormick Paints, a leader in developing architectural coatings for the professional paint market, announced today its introduction of TOTAL Advantage, a new professional quality Zero VOC interior coating. As part of its commitment to research and development, McCormick Paints formulated TOTAL Advantage as the zero VOC solution that the professional marketplace demands. TOTAL Advantage is a latex interior paint that offers excellent coverage, performance, and durability without the addition of VOCs.

news5

No matter what project may require a Zero VOC coating, newly formulated TOTAL Advantage fills the need for environmental performance as determined by architects, project specifications, owner preference, or location. New construction or renovation projects for commercial properties, from time to time, may require coatings with less odor and VOC content than standard professional latex coatings.  Multi-Family projects can be painted without significant odor, making transitions from tenant to tenant a better experience for everyone.  A true professional line of zero VOC coatings, TOTAL Advantage is available in a wide range of colors to meet any designer’s palette.

New product development has always been a primary focus of the McCormick Paints business operation. Casey McCormick, President and CEO, added, “The Professional coatings market is continuing to demand lower VOC products and TOTAL Advantage meets those demands without compromising performance.”

TOTAL Advantage derives its name from the existing McCormick product – Advantage – a professional coating that painting contractors have relied on for years.  With minimal variations made to the Advantage formula, TOTAL Advantage offers the same qualities as Advantage, with the added benefit of being zero VOC. Like Advantage, TOTAL Advantage is a GREEN WISE® certified product, tested and certified by Coatings Research Group, Inc. (CRGI), an ISO-accredited independent lab, by meeting or exceeding the VOC requirements of LEED®. All McCormick Paints products use zero VOC colorants, making TOTAL Advantage a true zero VOC product.

TOTAL Advantage is available in three sheens – flat, eggshell and semi-gloss – and in white, light and medium tint bases. TOTAL Advantage can be ordered in quarts, gallons and 5 gallon buckets at any of the 25 McCormick Paints store locations throughout Washington, DC, Maryland, Virginia and Delaware.