November 11, 2014 – Rockville, MD – McCormick Paints announced the introduction of a new off-white paint color, River Stone, now available as one of its five standard colors. River Stone (Color #006) will join several other standard, large-batch manufactured paints offered as stock colors in multiple paint lines throughout all 25 McCormick Paints stores. River Stone is also available as a custom color in the full line of McCormick Paint products.
Unlike the existing off-whites which range from bright Super White (100) to a more buttery Shell White (013), River Stone contains hints of gray and a more modern finish, a trend in interior design that’s been growing over recent years. Recognizing this demand for a gray toned off-white color, the McCormick Paints team developed River Stone as the latest addition to their standard neutral color collection.
Design professionals often turn to gray tones for their incredible versatility. River Stone is an ideal gray tone as it is light enough to be used as the backdrop for any room or for an entire floor plan. Interior design versatility and color coordination with today’s interior furnishings are just two reasons why River Stone is becoming a top choice for design professionals and builders in the residential and commercial construction community. Designers and homeowners can build off of the River Stone paint color as a timeless, neutral base that can be paired with nearly any color.
Color trends change over time, but the need for standard, neutral colors remains constant. Standard off-white colors have played a key role in the McCormick Paints business for decades, serving as the go-to colors for builders, contractors and property managers. These professionals rely on neutral paint colors for the majority of their work, and look to McCormick Paints for the both timeless and contemporary off-white choices that are always in stock. Standard colors are manufactured and factory tinted at two Maryland based McCormick facilities, providing color consistency and production flexibility, with the ability to deliver large quantities for multi-building jobs according to the customer’s needs. This large batch manufacturing of standard colors has long been recognized as a benefit for builders, property managers or painting contractors working on jobs where color consistency and timely delivery is vital.
The first batches of River Stone hit the McCormick Paints company-owned stores in late October. River Stone is currently available in three different McCormick product lines in flat finish only. These products include Match Point Interior Latex Flat and REVO Premium Paint + Primer in One in flat, offered in quart, gallon and five-gallon sizes. River Stone is also being manufactured in 5 gallon buckets of McCormick’s RENEWXC.